As a user experience designer, there is a lot of focus on creating a solution for a product or service that users will understand and...

Photo by kvalifik via Unsplash Ideation is the third step of 5 in the design thinking process, and probably the most fun. Here, you take...

A point of view (POV) in the user experience design world is slightly different than the usual understanding. A POV statement is an...

We have all imagined people in our psyche, whether in our dreams or in a moment of reflection. Young children create them all the time,...

Photo by Daria Nepriakhina on Unsplash The very first step in the Design Thinking process is empathy. The terms empathy and sympathy are...

Photo by Giorgio Trovato on Unsplash The human mind can affect every aspect of our lives, from work to relationships to personal...

Source: Daria Nepriakhina If someone were to tell you that you use design thinking almost every day, I bet the first words out of your...

Source: firmbee via Unsplash Generally, when you hear the word sprint, you think of a race or marathon. That’s not the case here, but the...

Screenshot from Buzzfeed’s homepage Most people won’t know what native advertising is if you ask them, but will definitely know once you...

As a content strategist, one of the many first steps is to do a content audit. What’s on the client’s web pages…videos? Photos? Forms?...

Photo by Startaê Team on Unsplash The history of content strategy has been an interesting one. The main bulk of its life starts in the...

I have experience on both a personal and business level with content, and both are drastically different. Personally, I created a podcast...

READING AND WRITING Probably one of the best parts about completing any kind of film project is showing it off. You’ve put in hours of...

READING AND WRITING The time is now. With everything planned out and ready to go, the time to animate has arrived. But did you really...

READING & WRITING After all planning is done and you’re just about to start on your animation, there is one more thing to consider:...

READING AND WRITING Continuing on in Liz Blazer's Animated Storytelling, Blazer discusses the importance of sound in animation. In a...

READING AND WRITING Color can have such an important role to play in a finished piece of media. Certain colors evoke certain emotions or...

Source: Jamie Beck and Kevin Burg READING & WRITING One of the great things about animation is that it is an endless chasm of...

READING AND WRITING Animated Storytelling by Liz Blazer is a nifty, simple guide on how to plan and execute successful animated projects....

Paid Advertising vs. Organic Posts I’m sure you know what paid advertising is because you’ve probably experienced it at least once today....